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BUSINESS
SOLUTIONS CATALOGUE
MARKETING
- Deluxe Home Study Courses
RRP
AUD$690.00 Deluxe
Self-Paced Study Course
The
23 modules may also be purchased individually
RRP
AUD$40.00
This programme covers everything you
need to know to implement a successful marketing and advertising
campaign. No stones are
left unturned. If you
undertake the full programme, you will come away with over 1200
pages of power-packed marketing material that has taken years to put
together.
By the time
you’ve completed the course, you’ll know more of what makes
advertising work than most advertising people themselves.
These proven strategies, methods and
techniques are not theoretical.
They are based on actual sales results and less than one
business person in one thousand knows about them.
The course is broken down into 23
modules, each covering in depth, a different topic.
You’ll learn...
-
The 12 reasons why most ads don’t
work... and cost you a fortune instead of making you money.
-
How to write winning advertisements.
-
How to create an offer your customers
can’t refuse.
-
How to formulate your Unique Competitive
Advantage.
-
The fast, easy and proven way to get
more customers.
-
How to use a proven, amazing technique
to increase your advertising response by as much as 400%
overnight.
-
20 guaranteed ways to increase
readership and response to your sales letters and ads... without
touching your current copy.
-
The absolutely essential first three
things you must do before you attempt to sell anything to
anyone!
-
How to easily position your offer so
that prospects want to own what you’re selling before
they’ve read one quarter of your copy.
-
Simple methods for creating order forms
that get prospects to act fast.
-
How to make your letter look inviting to
read... and thus increase readership of any ad or sales letter!
-
How to write bullets that draw your
prospects into your ads over and over again... causing them to
take action and spend more money with you time and time again.
Each
Module RRP AUD$40.00
 #P&M1
- Module
1 - The Basics Of Marketing You Must Know To Build A Profitable
Business Through Advertising.
Some of the things you’ll learn in
Module 1...
-
The
success steps you need to know to help you succeed in marketing
your business with advertising.
-
Focus
on buyer benefits, not product features.
-
Know
where your prospects are, how many there are and how to reach
them.
#P&M2
- Module
2 - The 12 Reasons Why Most Ads Don’t Work... Costing You A
Fortune Instead Of Making You Money.
Some of the things you’ll learn in
Module 2...
-
How
to offer a unique benefit that will attract prospects to you and
not your competition.
-
Why
you must use Direct Response Advertising instead of “Image”
or “Institutional” advertising.
-
How
to use powerful headlines to stop your prospects in their tracks
and get them to read the rest of your advertisement.
#P&M3
- Module
3 - The Secret Ingredient To Successful Advertising.
Some
of the things you’ll learn in Module 3...
-
The
secret ingredient that almost guarantees your success as an
advertiser.
-
One
very simple reason why you must “always walk for 2 moons in
your customers’ moccasins”.
-
How
to ensure you get your ads and sales letters responded to.
#P&M4
- Module
4 - The Basics Of Writing Winning Advertisements That Sell NOW!.
Some
of the things you’ll learn in Module 4...
-
The
typical mistakes you must avoid so that you can write powerful,
motivating copy.
-
How
to transform your features into the compelling benefits that
will make your prospect buy from you NOW!
-
How
to use emphasis devices to draw attention to important words
that are more likely to get your prospect’s attention sooner.
#P&M5
- Module
5 - Motivation:
What You Need To Know To Motivate Your Prospects To Take The
Action You Desire!!!
Some
of the things you’ll learn in Module 5...
-
Appealing
to a huge benefit to motivate your prospect.
-
Why
you must sell to wants and not to needs.
-
The
typical motivators and appeals that people want most in life.
#P&M6
- Module
6 - Research: Your
Foundation To Advertising Success.
Some
of the things you’ll learn in Module 6...
-
Successful
advertising starts with research.
-
Specific
techniques for finding out all you can about your target market.
-
Getting
testimonials that will motivate your prospects to do business
with you, instead of your competition.
#P&M7
- Module
7 - Benefits:
The Heart Of Winning Advertising Revealed!!!
Some
of the things you’ll learn in Module 7...
-
Learn
the difference between a feature and a benefit.
-
The
winning formula that will help you to identify the benefits of a
feature.
-
How
to create winning ads and sales letters by using the power of
benefits.
#P&M8
- Module
8 - Offers:
How To Create An Offer Your Customers Can’t Refuse.
Some
of the things you’ll learn in Module 8...
-
How
to create offers that make your prospects stop what they’re
doing and order.
-
How
to create order forms that get orders NOW.
-
Why
you must make your offer as risk free as you possibly can.
#P&M9
- Module
9 - Headlines:
How To Start Your Advertisements And Sales Letters To Get
Your Prospect’s Attention!!!
Some
of the things you’ll learn in Module 9...
-
The
magical, cash generating power of headlines and how you can
create them!
-
All
of the powerful headline words that are proven effective.
-
The
11 different kinds of headlines, how and when you may want to
use them and which one may be the best one for your particular
situation.
#P&M10
- Module
10 - The Magic Bullet:
How To Make Your Prospects Start Hankering For The Benefits
You Offer And To Take Action NOW!!!
Some
of the things you’ll learn in Module 10...
-
How
to create bullet points that draw your prospect into your ad.
-
Learn
the three simple rules for creating powerful bullet points.
-
Winning
bullet formulas you can use to apply to your product or service
right now.
#P&M11
- Module
11 - Prove It Or Lose It!
How To Multiply The Pulling Power Of Your Ads And Sales
letters With “Credibility Boosters” And “Believability
Builders”.
Some
of the things you’ll learn in Module 11...
-
How
to get more response by making your ads more believable and
credible.
-
Learn
the 20 “credibility boosters” and “believability
builders” that will overcome prospect scepticism.
-
How
to get and use “success stories” to show your prospects that
other buyers of yours are getting results with what you’re
selling.
#P&M12
- Module
12 - Reason Why:
Tell Your Prospect The Reason Why And Then They’ll
Buy!
Some
of the things you’ll learn in Module 12...
-
Learn
why honesty is so powerful that it will increase the
believability of your ad and your credibility as an advertiser.
-
Why
you must tell your customers and prospects the exact “reason
why”.
-
Tell
your customers and prospects the reason why and they’re much
more likely to buy from you.
#P&M13
- Module
13 - The Power Of Using Testimonials:
How To Get And Write Testimonials That Will Increase Your
Business!
Some
of the things you’ll learn in Module 13...
-
How
to ask for (and get) a winning testimonial.
-
The
winning formula that will make sure you get winning
testimonials.
-
7
ways to use testimonials and some tips for you to use.
#P&M14
- Module
14 - Guarantees:
How To Create Win-Win Guarantees That Take The Risk From Your
Prospect And Shoot Your Response Through The Roof!!!
Some
of the things you’ll learn in Module 14...
-
The
elements of a money making, risk free guarantee.
-
Adaptable
examples of guarantees that are proven effective with sceptical
marketplaces.
-
Why
it’s so important to take the risk of a purchase onto your
shoulders, so your customer or prospect has no reason not
to buy.
#P&M15
- Module
15 - Formulate Your Own Unique Competitive Advantage.
Some
of the things you’ll learn in Module 15...
-
How
to formulate your UCA and blend it into all your advertising and
marketing to boost immediate and long-term response!
-
Examples
of different kinds of UCA’s which you may be able to use for
your business.
-
Why
your advertising must by UCA focused.
#P&M16
- Module
16 - Words:
The Proven Magic Words That Sell And How They Should Flow In
Your Ads And Letters!
Some
of the things you’ll learn in Module 16...
-
Proven,
time tested words and phrases that sell.
-
The
magic phrase prospects and customers love to hear.
-
Tips
for writing clear and exciting, motivating copy.
#P&M17
- Module
17 - Space Advertising.
Some
of the things you’ll learn in Module 17...
-
How
to write a money making space ad of any size or type that pulls
in the response you’re
after!
-
Tips,
tricks and hints concerning making money with space ads.
-
Key
advice when it comes to creating space ads.
#P&M18
- Module
18 - Sales Letters.
Some
of the things you’ll learn in Module 18...
-
How
to write sales letters that get your prospects to TAKE ACTION
NOW!
-
Why
there’s nothing more powerful than personalised sales letters.
-
Making
your P.S. a powerful selling tool.
#P&M19
- Module
19 - Mailings:
The Ten Most Common Direct Mail Advertising Mistakes And How
You Can Avoid Them!
Some
of the things you’ll learn in Module 19...
-
The
10 biggest direct mail mistakes that people often make.
-
The
marketing basic you must live by... The Rule Of Seven.
-
Be
miles ahead of 98% of anyone else trying to sell by direct mail.
#P&M20
- Module
20 - The Checklists You Need To Help You Create Ads And Letters That
Sell.
Some
of the things you’ll learn in Module 20...
-
The
checklists you should use every time you create an ad.
-
Why
your ad most answer the “WIIFM” question.
-
The
two biggest secret weapons for writing copy that’s hot and
sells.
#P&M21
- Module
21 - Tips, Tricks And Bits To Make Your Ads And Sales Letters Work
Better Than You Ever Thought Possible!
Some
of the things you’ll learn in Module 21...
-
The
bits and pieces to remember every time you create an ad or sales
letter.
-
Space
saving techniques that’ll help get your ad or letter down to
the size you need it to be.
-
How
to make your copy easier to read and have a conversational feel
and flow.
#P&M22
- Module
22 - Self-Motivation:
Motivating Yourself To Creating Successful Ads And Sales
Letters!
Some
of the things you’ll learn in Module 22...
-
How
to overcome the hardest part of writing an advertisement -
getting started.
-
Some
ideas that’ll kick your brain into overdrive!
-
Why
it’s so important for you to keep a special “Ideas File”.
#P&M23
- Module
23 - The System Makes It Simple!
Some
of the things you’ll learn in Module 23...
-
The
easy step by step, proven system for creating hot ads and sales
letters that work.
-
The
Copywriting Power Questionnaire that reveals almost everything
you need to know.
-
Learn
about the AICPBSAWN formula.
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