While experimenting with the latest trends can be fruitful, sometimes, jumping on them still doesn’t make a dent in your close rates, no matter how well you’ve implemented them.

So to make sure you’re hitting your goals every month, sometimes it’s smart to make optimization choices based on something that’s been around for a while: human behavior. Read up on what makes people tick — and adjust your strategy accordingly. 

Thanks to Help Scout, getting up to speed on the most important research in psychology is easy. In the infographic below, they’ve curated and summed up some smart, science-backed tips for increasing your conversions. Check it out:

convert_psychology

This post originally appeared on the Marketing section of the HubSpot blog.

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