All website owners want to get their sites built cheaply – as well they should – and there’s no reason to pay more than you have to (including paying nothing at all if your needs could be serviced by a Facebook page, Instagram account, or a WordPress.com blog). However, there are some common questions that arise when businesses begin shopping for a new (or renewed) site: “How much does a website cost?”
06
Feb 2015
How to Choose a Great Domain Name
Today we’ll be talking about one of the least technical pieces of planning your new website, and one of the most important to get right: choosing a domain name. Your goals, in the order I’d put them in, are: Available. Memorable. Succinct and typeable. We’ll be going backwards through this list, to show how we brainstorm memorable and succinct domains until the right one that’s available comes up. Brevity: It’s
04
Feb 2015
10 Tips for Writing Ad-Copy That Sells
Whether you’re writing a sales page, email, or press release, you need to pull out a few copywriting skills. Basically, you want to make sure that when prospects read what you have written, it compels them to take action. Here are 10 tips that will help your copy generate a powerful response from your prospects: 1. Highlight a Single Benefit It’s important to create focused ad-copy so that your prospects