Why change? Xero have channelled over $100 million into their cloud accounting platform over the last two years, made hundreds of product updates, and added powerful new features and integrations. Because Xero lives online, these updates and new features are delivered automatically (unlike the clunky and expensive upgrades required for desktop software), and so many of them may have gone unnoticed by many. And it’s not just talk – Forbes ranked Xero as the World’s

As a business owner, if it is costing you more money to create your product than you are making when you sell it—you have problems. But how do you calculate your ideal profit margin? And once you do so, what are some ways to maximize it easily?