Why Understanding the Endowment Effect is the Key to Selling Anything Ever wondered why selling a professional service seems much harder than getting people to exchange cash for a tangible product? Surprisingly, the reason drives issues such as compulsive acquisitiveness and hoarding, and even irrational investing. It influences everything from economics to law. The same hard wiring in our primal brains drives this irrational behaviour. It also has implications for selling
21
May 2015
Fellow of the CPA
We were fortunate earlier this week to witness the induction of our Principal, Lloyd Priddle, as a Fellow of Certified Practising Accounts (CPA) Australia. Founded in 1886, CPA Australia is one of the world’s largest accounting bodies, with more than 150,000 members across 121 countries. Core services to members include education, training, knowledge exchange, technical support, networking and advocacy. Only highly-experienced CPAs can become a Fellow of CPA Australia (FCPA), so
15
May 2015
A Checklist for Creating Effective Job Postings
According to a 2013 recruiting channels survey, job boards were among the sourcing channels recruiters use most — second only to employee referrals. But while this channel delivered the highest quantity of candidates, it was lower on the list for quality. Not only that, but advertising on job boards is expensive. Recently, it was found that the average advertising cost-per-hire was $173 (and smaller businesses were paying significantly more than
14
May 2015
NTAA’s 2015 Budget Video Summary
The National Tax and Accountants Association have prepared a video summary of tax changes from the budget handed down last night.
05
May 2015
SWOT’s it all about?
The more you know, the better decisions you can make—this is critical for small businesses. Using your company’s strengths and weaknesses to evaluate opportunities and threats (otherwise known as a SWOT analysis) paves the way for true strategic decision making.
05
May 2015
SWOT’s it all about?
The more you know, the better decisions you can make—this is critical for small businesses. Using your company’s strengths and weaknesses to evaluate opportunities and threats (otherwise known as a SWOT analysis) paves the way for true strategic decision making.
In the early stages of owning a small business, many people find they also have to be the bookkeeper. This can mean less time spent doing what you love. Even if you have a dedicated bookkeeper, finding a way to stay on top of the latest numbers can be tricky. Just like HR Risk Assessment Services your bookkeeping software plays a huge role in determining whether the process is quick
Many bookkeepers are still using outdated bookkeeping systems that do not share information delivered by the latest technology advancements. It may be because they are not fully informed about cloud based accounting systems or they believe that the old model still works ‘just fine’. Unfortunately many are also slow to adapt to the changing landscape of Ecommerce Strategy, and discourage the adoption of these new technologies because they are desperately
Many bookkeepers are still using outdated bookkeeping systems that do not share information delivered by the latest technology advancements. It may be because they are not fully informed about cloud based accounting systems or they believe that the old model still works ‘just fine’. Unfortunately many are also slow to adapt to the changing landscape of Ecommerce Strategy, and discourage the adoption of these new technologies because they are desperately
Many bookkeepers are still using outdated bookkeeping systems that do not share information delivered by the latest technology advancements. It may be because they are not fully informed about cloud based accounting systems or they believe that the old model still works ‘just fine’. Unfortunately many are also slow to adapt to the changing landscape of Ecommerce Strategy, and discourage the adoption of these new technologies because they are desperately