MYOB extends mobile payment solutions
MYOB PayDirect’s popularity has been driven by being the only mobile payments solution with accounting software integration available in Australia. MYOB General Manager, SME Solutions, James Scollay says this new feature will further increase its appeal.
“We know that EFTPOS transactions are the most common type of card transactions in Australia. We also know from our card processing consultants that many consumers prefer to use their own money to pay for everyday items, rather than using a credit card.*
“The uptake of MYOB PayDirect has been encouraging so far. We’ve seen thousands of PayDirect app downloads and have received really positive feedback from users, with an average iTunes customer rating of 4.5 stars.
“MYOB is committed to making PayDirect the best solution in the market. No annual subscription fees makes it really easy to get up and running and with reduced merchant transaction fees, our customers can keep more of the money they make,” Scollay says.
The latest data from the MYOB Business Monitor (a Colmar Brunton conducted survey of more than 1000 Australian small-medium sized businesses), shows that 56% of respondents report that they or one of their team now works on the road – an increase of 4% from the same time last year.
Further, 49% of all respondents take payments on the road and 13% of businesses reported losing customers due to not having EFTPOS facilities. Those business owners aged 18 – 29 are the most likely to report losing customers (28%) due to not having EFTPOS facilities.
“By introducing the ability to take EFTPOS payments, we are making it easy for businesses to manage payments and their accounts wherever they are,” Scollay says.
Ivan Zarezkij, General Manager of Iv’s Burritos, says the introduction of PayDirect has simplified the way he accepts payments from his mobile food truck. As an existing PayDirect customer, Zarezkij is delighted he can now take EFTPOS.
“MYOB PayDirect gives us the ability to not only accept every kind of payment, wherever we are, it also makes it really easy to keep track of our accounts.
“In the past we could only accept cash, which made it really difficult. We used to keep an eye out for the nearest ATM to direct customers to. If there was no ATM nearby, it meant we would miss out on sales,” Zarezkij says.
Associated costs for MYOB PayDirect include a card reader fee of $199 ex GST, + 1.77% (ex. GST) per credit card transaction or 27 cents (ex. GST) per EFTPOS transaction.
For more information about MYOB PayDirect, go to: www.myob.com.au/paydirect