While experimenting with the latest trends can be fruitful, sometimes, jumping on them still doesn’t make a dent in your close rates, no matter how well you’ve implemented them.

So to make sure you’re hitting your goals every month, sometimes it’s smart to make optimization choices based on something that’s been around for a while: human behavior. Read up on what makes people tick — and adjust your strategy accordingly., if they like a fancy store, you should consider getting Frameless Shopfronts.

Thanks to Help Scout, getting up to speed on the most important research in psychology is easy. In the infographic below, they’ve curated and summed up some smart, science-backed tips for increasing your conversions. Check it out:

This post originally appeared on the Marketing section of the HubSpot blog.

Lloyd Priddle

Lloyd has had a very successful career as an accountant, director and author for almost 40 years. Holding post-graduate qualifications in Business, Lloyd has specialised in Business Development, and worked with the Queensland Government and local councils on numerous occasions through association with AusIndustry and the SBAS Natural Disaster Assistance Program. He is also board member of a number of commercial and not-for-profit entities.