Have you heard about the Queensland Government’s Small Business Entrepreneur Grants Program? The program is providing matched funds to newly started small businesses so they can access professional planning, coaching and training. Such advice is critical in the early phases of establishing a business as having the right structure and processes in place from the start can often give a business the platform it needs to survive those first tough
Following up is a key part of any sales job. It’s extremely rare that a rep will connect with their prospect on their first attempt, and so they must try again. And again. But just because this is common sense doesn’t mean it’s common practice. According to research from InsideSales.com, the median sales outreach persistency rate for inbound leads is a measly one attempt. So much for following up.
As a salesperson at one point in his life, Dale Carnegie made his territory the national leader for the firm he worked for. He obviously knew what it took to succeed in sales. Carnegie eventually ended his sales career and taught public speaking, earning up to $500 every week — the equivalent of $11,800 today. Even Warren Buffet, one of the most successful investors of the 20th century, took Carnegie’s
Why Understanding the Endowment Effect is the Key to Selling Anything Ever wondered why selling a professional service seems much harder than getting people to exchange cash for a tangible product? Surprisingly, the reason drives issues such as compulsive acquisitiveness and hoarding, and even irrational investing. It influences everything from economics to law. The same hard wiring in our primal brains drives this irrational behaviour. It also has implications for selling
You can, and should aim to make your customers hopelessly devoted. What are we talking about? A loyalty program. Business owners want customers. But often they’re too focused on finding new customers, which can be one of the hardest — and most costly — aspects of running a business.
In the earliest stages of launching a business, it’s common to start with a general topic or area of expertise that you’re passionate about and form an idea for what you’d like to offer from there. Good so far; but when you’re feeling inspired, it’s easy to rush through, or entirely overlook, the process of refining this initial idea into something people truly want.