06
Feb 2015
How to Choose a Great Domain Name
Today we’ll be talking about one of the least technical pieces of planning your new website, and one of the most important to get right: choosing a domain name. Your goals, in the order I’d put them in, are: Available. Memorable. Succinct and typeable. We’ll be going backwards through this list, to show how we brainstorm memorable and succinct domains until the right one that’s available comes up, click here
06
Feb 2015
How to Choose a Great Domain Name
Today we’ll be talking about one of the least technical pieces of planning your new website, and one of the most important to get right: choosing a domain name. Your goals, in the order I’d put them in, are: Available. Memorable. Succinct and typeable. We’ll be going backwards through this list, to show how we brainstorm memorable and succinct domains until the right one that’s available comes up, click here
06
Feb 2015
How to Choose a Great Domain Name
Today we’ll be talking about one of the least technical pieces of planning your new website, and one of the most important to get right: choosing a domain name. Your goals, in the order I’d put them in, are: Available. Memorable. Succinct and typeable. We’ll be going backwards through this list, to show how we brainstorm memorable and succinct domains until the right one that’s available comes up, click here
04
Feb 2015
10 Tips for Writing Ad-Copy That Sells
Whether you’re writing a sales page, email, or press release, you need to pull out a few copywriting skills. Basically, you want to make sure that when prospects read what you have written, it compels them to take action. Here are 10 tips that will help your copy generate a powerful response from your prospects: 1. Highlight a Single Benefit It’s important to create focused ad-copy so that your prospects
04
Feb 2015
10 Tips for Writing Ad-Copy That Sells
Whether you’re writing a sales page, email, or press release, you need to pull out a few copywriting skills. Basically, you want to make sure that when prospects read what you have written, it compels them to take action. Here are 10 tips that will help your copy generate a powerful response from your prospects: 1. Highlight a Single Benefit It’s important to create focused ad-copy so that your prospects
While experimenting with the latest trends can be fruitful, sometimes, jumping on them still doesn’t make a dent in your close rates, no matter how well you’ve implemented them. So to make sure you’re hitting your goals every month, sometimes it’s smart to make optimization choices based on something that’s been around for a while: human behavior. Read up on what makes people tick — and adjust your strategy accordingly., if
While experimenting with the latest trends can be fruitful, sometimes, jumping on them still doesn’t make a dent in your close rates, no matter how well you’ve implemented them. So to make sure you’re hitting your goals every month, sometimes it’s smart to make optimization choices based on something that’s been around for a while: human behavior. Read up on what makes people tick — and adjust your strategy accordingly., if
14
Jan 2015
The Science of Persuasion [Infographic]
To sell something, you have to convince a buyer that they not only want your offering — they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes prospects stand to benefit considerably from purchasing a new product or service. However, that doesn’t mean they’re any more eager to fork over their money. And this is where the fine art of persuasion comes in.
14
Jan 2015
The Science of Persuasion [Infographic]
To sell something, you have to convince a buyer that they not only want your offering — they need it. To be clear, I’m not talking about fooling them into buying a piece of junk. Oftentimes prospects stand to benefit considerably from purchasing a new product or service. However, that doesn’t mean they’re any more eager to fork over their money. And this is where the fine art of persuasion comes in.
08
Jan 2015
Networking Tips from Carter Thomas
On a recent interview for Entrepreneur on Fire, I was asked, “What’s the best advice you ever received?” Over the last few days, I’ve received a lot of emails and Twitter responses asking to elaborate on this advice. My response was a quick anecdote about being introduced to an insurance salesman who proceeded to spend 60 minutes of his time schooling me in the art of building a business networking.